World meat free day with Quorn

This was brief set by YCN for Quorn in their campaign to encourage people to take part in World meat free day. I didn’t want to come across as aggressive and pushy and instead chose to campaign World meat free day as a celebration. I created a series of posters showing farm yard animals getting ready to party looking a bit silly and cheeky as I feel that campaigning doesn’t have to be deadly serious to grab attention. As well as a series of posters I also created a recipe card for each farm animal using fun imagery on the front in hopes of people picking it up because it’s quirky and colourful and not run thinking that it’s signage telling you to stop eating meat as it’s not in your face for the wrong reasons.

Quorncards1Quorncards2Quorncards3

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